Magic Eden Floats New Venture Unit to Double Down on Web3 Gaming

Solana-backed non-fungible token (NFT) marketplace Magic Eden has announced the establishment of its own venture outfit called Magic Ventures, focusing on bootstrapping Web3.0 gaming protocols.

While projecting that Web3.0 games will serve as a GoTo ecosystem for many people, Magic Eden believes most innovations are still very rough, and they needed facilitating. The trading platform said the advent of Magic Ventures will absolutely help in investing in promising games and gaming infrastructure, which will bolster the growth of Web3 gaming. 

Magic Ventures will be led by Tony Zhao, who will double as the Head of Gaming Investments. The appointment of Tony is a thought-out decision drawing on his experience while staff at Tencent Games. During his time at Tencent, Tony focused on he focused on investing in up-and-coming games, acquiring world-class studios, and forming strategic partnerships across the entire Tencent Games portfolio.

Tony will also be joined in charting the way forward for Magic Ventures alongside Yoonsup Choi, Harrison Chang, and Matt Biamonte, all of whom have personally launched their own NFT collections and have a deep understanding of the Web3.0 ecosystem.

“The world of gaming is a massive market that has just started to venture into the world of Web3. We intend to deepen our relationships with both gamers and game developers alike to champion the future of games on the blockchain. With Magic Ventures, we are excited to invest in the next wave of creativity and innovation in Web3 gaming,” said Jack Lu, CEO of Magic Eden.

The launch of Magic Ventures trails the $130 million funding round the firm completed last month and the second for this year. Per the June round, Magic Eden entered the unicorn club with a $1.6 billion valuation. From its latest strides and with the advent of Magic Ventures, the startup said it is on track to expand its gaming ecosystem across the board.


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