Kia America Deploys NFTs in New Creative Campaign Debuting the New 2023 KIA Soul Model


Kia America, a leading automotive brand, has launched a new creative campaign featuring non-fungible tokens (NFTs) for its iconic 2023 Kia Soul model.

Per the announcement:

โ€œThe 30-second spot features NFTs as talent and incorporates a unique QR code embedded into the creative.โ€

Therefore, viewers will have the opportunity to attain one of the 10,100 Kia-themed NFTs by scanning the QR code using their smartphones. Afterward, the NFTs will be stored in their Sweet blockchain wallet.

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Russell Wager, Kia Americaโ€™s marketing vice president, stated:

โ€œWith its iconic style, endless adaptability, capability, and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency.โ€

The 10,100 Kia NFTs draw inspiration from the DASK digital collectibles and the new 2023 Kia Soul. Wager pointed out:

โ€œThe Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge.โ€

Kiaโ€™s creative agency called David&Goliath developed the NFTs, which are expected to spur innovation in the automotive brand.ย 

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Ben Purcell, the chief creative officer at David&Goliath, noted:

โ€œWith Kia, we want the work to be as innovative as the vehicles. So we thought, what if we could be the first to take a few NFTs for a ride? Living, breathing, and of course driving, like never before.โ€

The NFTs are anticipated to offer viewers a Web3 experience. Tom Mizzone, the CEO and founder of Sweet, acknowledged:

โ€œItโ€™s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.โ€

Meanwhile, Han Sung Motor, a South Korean imported car dealer, recently rolled out NFTs to offer customers a secure and convenient experience based on the option of checking car details using their smartphones.

Image source: Shutterstock



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